Questions On Financial Matters A Container Company...

To speak about financial matters, I decided to use the example of Hapag Lloyd which is famous container company ranking 6th among the world container carriers. We can find financial data from a great variety of sources either internal or external for public addressing. Having access to internal sources requires to be part of company since it involves some manager’s report in their dedicated fields as well some client’s records or operations expenses. Internal figures are recorded by the accounting system which compiles all the department’s transactions and will combine all the results. All this mass of data must be categorized in order to create a clear summary of the global financial situation. Such an accountancy has to be performed†¦show more content†¦- Any financial statement is normally approved by an external auditor. That would stand as a guarantee that all figures and statements reflect the true situation of the company. - Any financial result is subject to taxation regulated by the fiscal administration of the country. That’s a form of additional security since fiscal declaration is then cross-checked by this authority. We can also get data from the stock exchange if the company is listed. For example Hapag Lloyd is listed in Frankfurt so values of the value of their shares and their fluctuation can be used to determine their financial performance. Since the stock exchange is regulated by strict authorities and its operations are clear. Consequently, this is a very reliable data to take into account. A.C. 1.4 - Review and question financial data When reading financial data, some attention must be paid to assess their veracity. Over the past, some accounting techniques have been used to mislead investors on the true financial situation of the company. We’ll details some of them. - The most common is creative accounting which consists in diverging from the GAAP to misrepresent financial figures in order to modify the global financial results at the end. It’s usually include to deliberately inflate the income or to manipulate asset value and liabilities. For example, it would lead to present figures to creditors within the debt covenants in order to preserve current assets fromShow MoreRelatedIntroduction to Materials Management169665 Words   |  679 PagesJeff Vanik Production Manager: Deidra M. Schwartz Director of Marketing: David Gesell Marketing Manager: Jimmy Stephens Marketing Assistant: Alicia Dysert This book was set by GGS Book Services. It was printed and bound by R. R. Donnelley Sons Company. The cover was printed by Phoenix Color Corp. Copyright  © 2008, 2004, 2001, 1998, 1996, 1991 by Pearson Education, Inc., Upper Saddle River, New Jersey 07458. Pearson Prentice Hall. All rights reserved. Printed in the United States of America. This Read MoreToyota Supply Chain78751 Words   |  316 Pagespremiums and sales promotions, or for use in corporate training programs. To contact a representative please e-mail us at bulksales@mcgraw-hill.com. This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that neither the author nor the publisher is engaged in rendering legal, accounting, futures securities trading, or other professional service. If legal advice or other expert assistance is required, theRead MoreCase Studies: Sas Airline Ryanair80169 Words   |  321 Pageslast months. To Mr. Lundvall, from LFV (Luftfartsverket), Mr. Valinger from Scandinavian Airline and Mr. Wilsberg from SAS Braathens, Jessica Eriksson and Thomas Pettersson from USBE, thank you for your availability, willingness in answering our questions and for their so precious collaboration with interviews, comments and suggestions. Thank you also Sweden for the wonderful moments we have spent here. We will never forget your nature (your elks), your cold winter (-30 °C), your long nights inRead MoreConsumer Lifestyle in Singapore35714 Words   |  143 Pages................................................ 8 Chart 2 Chart 3 Number of Students in Higher Education and Expenditure per Student in PPP Terms 2006-2011 ............................................................................. 9 Regional Ranking of Number of University Students 2011......................... 10 Working Habits ........................................................................................................................... 10 Working Conditions...................Read MoreFundamentals of Hrm263904 Words   |  1056 Pages312 PART 6 Chapter 14 LABOR–MANAGEMENT ENVIRONMENTS Understanding Labor Relations and Collective Bargaining 340 Endnotes 367 Glossary 389 Company Index 395 Subject Index 398 v Contents PART 1 UNDERSTANDING HRM Chapter 1 The Dynamic Environment of HRM 2 Learning Outcomes 2 Introduction 4 5 Understanding Cultural Environments 4 The Changing World of Technology What Is a Knowledge Worker? 6 How Technology Affects HRM Practices 6 Recruiting 7 Employee Selection 7 Training and DevelopmentRead MoreManaging Information Technology (7th Edition)239873 Words   |  960 PagesCONTENTS: CASE STUDIES CASE STUDY 1 Midsouth Chamber of Commerce (A): The Role of the Operating Manager in Information Systems CASE STUDY I-1 IMT Custom Machine Company, Inc.: Selection of an Information Technology Platform CASE STUDY I-2 VoIP2.biz, Inc.: Deciding on the Next Steps for a VoIP Supplier CASE STUDY I-3 The VoIP Adoption at Butler University CASE STUDY I-4 Supporting Mobile Health Clinics: The Children’s Health Fund of New York City CASE STUDY I-5 Read MoreExploring Corporate Strategy - Case164366 Words   |  658 Pagescom. Formula One – developing the capabilities for competitive success in a hi-tech industry. Manchester United – clash of expectations in the football world. Salvation Army – strategic challenges for a global not-for-profit organisation with a mission. Bayer MS – corporate social responsibility in the international development of a German company. Eurotunnel – clash of cultures threatens to derail Anglo–French rail link. Ryanair – competitive challenge and strategic choice in the budget airline industryRead MoreMarketing Mistakes and Successes175322 Words   |  702 PagesWith most cases it is not possible to truly compartmentalize the mistake or success to merely one topic. The patterns of success or failure tend to be more pervasive. Still, I think you will find the following classification of cases by subject matter to be helpful. I thank those of you who made this and other suggestions. Classification of Cases by Major Marketing Topics Topics Most Relevant Cases Marketing Research and Consumer Analysis Coca-Cola, Disney, McDonald’s, Google, Starbucks Read MoreManaging the International Value Chain in the Automotive Industry60457 Words   |  242 PagesNecessarychangesinthemanagementofinternationalcompanies Glossary Projectpublications Publishinginformation 98 104 105 110 120 128 134 135 141 148 157 158 5 Foreword The need for leadership in international value creation Theever-changingglobalnetworkofeconomic tiescallsforanewapproachtoleadership– one  thatrequiresbothmanagementandpersonnel toshowgreaterabilitytocooperate.Ifcompanieshopetomeetthechallengesofinternational competitionRead MoreStrategic Marketing Management337596 Words   |  1351 Pagesix 12.17 Integrating the elements of the marketing mix 12.18 Summary Stage Four: Which way is best? Strategic evaluation 13 Criteria of choice 13.1 Learning objectives 13.2 Introduction 13.3 Financial versus non-financial criteria; effectiveness versus efficiency 13.4 Financial criteria 13.5 Non-financial criteria 13.6 Multiple criteria 13.7 Summary 14 Modelling approaches – 1 14.1 Learning objectives 14.2 Introduction 14.3 Cost–volume–profit analysis 14.4 Investment appraisal 14.5 Summary 15 Modelling

The Writing Style of F. Scott Fitzgerald - 1288 Words

Born and raised in St. Paul, Minnesota Francis Scott Key Fitzgerald (more commonly known as F. Scott Fitzgerald) became widely known as one of the greatest American authors. Fitzgerald wrote both novels and short stories, mainly set in the Jazz age. Many influences to his writing came from his own personal life and the world he saw around him. His wife, Zelda, was one of the major influences seen within many of his works. Fitzgerald encompasses many of these things in his books The Great Gatsby and Tender is the night. Letting his own life experiences and insight guide his writing, Fitzgerald explores the effect of social hierarchy on society amidst the Roaring Twenties through his use of evocative, colorful imagery and eloquent use of underlying tone. Throughout Fitzgeralds writing he weaves his works with a multitude of themes: failure, social structures, the struggles of one’s relationships, and facades of the wealthy. For example, in the beginning of Tender is the Night, R osemary, an American actress taking a trip to France, meets the Divers and describes them as she sees them at a dinner party, â€Å"At that moment the Divers represented externally the exact furthermost evolution of a class, so that most people seemed awkward beside them† (Fitzgerald 22). Rosemary has overstated the Diver’s true image because she is dazed by their social class and looked solely on the outside of their relationship and overall being; she has failed to see that every problem in theShow MoreRelatedF. Scott Fitzgerald Essay1597 Words   |  7 Pages19 December 2013 Author Report on F. Scott Fitzgerald F. Scott Fitzgerald is one of the greatest American authors. Many of Fitzgerald’s novels are considered classics and will forever be read. Fitzgerald is most known for his novels detailing the youth of America in the 1920s to the 1930s. Many of these books that Fitzgerald wrote are based of his life experiences. Fitzgerald is considered a literary genius and also lived a very interesting life. Fitzgerald was born on September 24, 1896 andRead MoreThe Influence of Fitzgerals Personal Life on The Gerat Gastby1035 Words   |  5 PagesFitzgerald’s Personal Life on The Great Gatsby Many authors find inspiration through real life experiences and transform them into works of literature to match how they want to portray them. Fitzgerald is no different, in fact, his personal life is a crucial factor in his writing style. Fitzgerald grew up with increasing numbers of difficulties, but found his way around them and incorporated those experiences into his novels. In order to achieve his goals, he began changing himself to fit socialRead MoreThe Great Gatsby by F. Scott Fitzgerald and Jazz by Toni Morrison 647 Words   |  3 Pagesâ€Å"historical fiction†. The Great Gatsby by F. Scott Fitzgerald and Jazz by Toni Morrison are two literary novels that pioneered the movement of historical realism in fiction as well as influenced literary writing styles and United States culture for generations following their creation. Although F. Scott Fitzgerald and Toni Morrison were born 35 years apart and have two separate backgrounds, they still managed to be two distinguished authors with the same writing styles. Both authors used their past lifeRead MoreF. Scott Fitzgerald Research Paper1504 Words   |  7 PagesF. Scott Fitzgerald is in many ways one of the most notable writers of the twentieth century. His prodigious literary voice and style provides remarkable insight into the lifestyles of the rich and famous, as well as himself. Exploring themes such as disillusionment, coming of age, and the corruption of the American Dream, Fitzgerald based most of his subject matter on his own despicable, tragic life experiences. Although he was thought to be the trumpeter of the Jazz Age, he never directly identifiedRead MoreAnalysis Of F. Scott Fitzgerald953 Words   |  4 PagesF. Scott Fitzgerald was an American author who was known for his novels that generally take place during the Jazz Age after World War I. His use of similes add deeper imagery and to emphasize certain descriptions that are necessary to understand in his distinctive writing style. Fitzgerald incorporated a lot of his own personal life into his works; his struggles with alcoholism, mental disorders and marital problems are generally thrown into almost all his novels. Many of his stories can be readRead MoreThe Great Gatsby By F. Scott Fitzgerald Essay1259 Words   |  6 PagesHailey Heikens English 3 Period 2 Mrs.Dickson 16 December 2016 THE GREAT GATSBY Was Gatsby truly great? In The Great Gatsby, by F. Scott Fitzgerald a storyline unfolds throughout the book describing different characters, events, and gives us a glimpse through the window of the author s life. The story takes place in the hot summer of 1922 where a charming young man named Gatsby tries toRead MoreThe Great Gatsby by F. Scott Fitzgerald1393 Words   |  6 PagesF. Scott Fitzgerald was the model of the American image in the nineteen twenties. He had wealth, fame, a beautiful wife, and an adorable daughter; all seemed perfect. Beneath the gilded faà §ade, however, was an author who struggled with domestic and physical difficulties that plagued his personal life and career throughout its short span. This author helped to launch the theme that is so prevalent in his work; the human instinct to yearn for more, into the forefront of American literature, where itRead More F. Scott Fitzgerald’s All the Sad Young Men Essay1271 Words   |  6 PagesF. Scott Fitzge rald’s All the Sad Young Men F. Scott Fitzgerald’s All the Sad Young Men was his sixth book. The work was composed of nine short stories that had been published in magazines such as the Saturday Evening Post over the course of the previous year. The work was Fitzgerald’s third short story collection and followed the Great Gatsby in publication on the 26th of February 1926. To most, this book signaled Fitzgerald’s staying power as many of his seniors had believed that his initialRead More Childhood Influences Impact the Writing of F. Scott Fitzgerald1019 Words   |  5 PagesChildhood Influences Impact the Writing of F. Scott Fitzgerald On Wednesday February 12 of 1890 F. Scott Fitzgeralds parents were married in Washington D.C. Six years later on September 24, 1896 Francis Scott Key Fitzgerald was born at his home 481 Laurel Ave. in St. Paul, Minnesota. His two infant older sisters had died from a violent influenza so that by the time Fitzgerald came along Mollie Fitzgerald had become the proverbial nightmare that known as an overprotective mother. FitzgeraldsRead MoreThe Great Gatsby By F. Scott Fitzgerald1286 Words   |  6 Pagesdevices are prominent in F. Scott Fitzgerald’s writing of The Great Gatsby. To begun, he makes use of many allusions to Arthurian legends, the philosopher Plato, Trimalchio, and Christ. Furthermore, to better understand the characters, he utilizes symbolism. In conclusion, throughout The Great Gatsby, F. Scott Fitzgerald incorporates subtle, yet flawless use of literary devices to aid in the development of characters and theme. First and foremost, F. Scott Fitzgerald utilizes the literary

Is Now the Time for Reparations for African Americans Free Essays

The idea of reparations stems from the argument that African Americans should receive compensation for their unpaid labor, captivity, and the ongoing discriminations. Slavery did provide the means for whites to build wealth, income, and status while African Americans have continued to struggle. The oppression of segregation and the lack of rights made it impossible for African Americans to have any political and economic power to change their position. We will write a custom essay sample on Is Now the Time for Reparations for African Americans or any similar topic only for you Order Now African Americans were unable to vote and use the power government to better their situation, like the Irish immigrants did in New York, until the Voting Rights Act was passed in 1965 and that only allowed free black men to vote. The reparations for African Americans debate has caused more disagreements than affirmative action has. On one side people believe that reparations are not relevant because it is so strenuous to identify the victims of slavery or punish those who committed the crime especially when they may be no longer around. They also think that reparations would have a negative effect on future racial grievances and the U. S. treasury. On the other side it has been argued that reparations are necessary to reach an economically equal society and reparations is the correct way of dealing with past wrong doings and the current racial inequalities in the United States. Robert L. Allen is in favor of reparations for African Americans. He believes that the problems that African Americans currently face are acquiring property, income and accumulating wealth and that these are a direct result of slavery and segregation. Allen says that reparations can be the start of redistribution of wealth in America so the economic equality between blacks and whites can be less dramatic. African Americans have been fighting for reparations as early as 1854. The reparations were asking for â€Å"redress of our grievances for the unparalleled wrongs, undisguised impositions, and unmitigated oppression which blacks have suffered at the hands of American people. † An anti-slave activist, Sojourner Truth, campaigned to receive free public land for former slaves after the Civil War. In the 1890s, Callie House filed a lawsuit for reparations. A pastor of Third Baptist Church in San Francisco, named Reverend Amos Brown, asked for reparations by way of tax credits and tuition for higher education. In its program for establishing a separate state the Nation of Islam demanded reparations stating that â€Å"former slave masters are obligated to provide minerally rich and fertile land. † Reparations were also desired by the Black Panther Party in tier Ten Point Program. Pointing out in Point Number Three that forty acres and two mules was promised one hundred years ago and would like to receive payment in cash to distribute among the community. In 1969, in New York City, former SNCC leader James Forman presented a Black Manifesto to Riverside Church requesting five hundred million dollars in reparations from white Christian Churches and Jewish synagogues. Forman wrote in The Making of Black Revolutionaries that reparations that were being asked were not only monetary but were also for revolutionary action toward the attitude of white America towards Blacks. The money would be used to help black farmers, businesses, community organization and research on black economic development. In 1968 the Republic of New Africa was founded to establish an independent Black Republic in the southern states with the largest African American population. In 1972 the Republic of New Africa developed an Anti-Depression Program that asked for three hundred billion dollars in reparations to establish self-sustaining communities as a part of an independent black nation. The Republic of New Africa stated that with reparations it is common that one nation pay another to compensate for damage caused by unjust acts of war and that is what has happened to the African nation in America. The programs did make much progress but drew attention in good and bad ways. I believe that African Americans should get reparations but the attitudes of the ones that oppressed them have been to dismiss or undermined them and not show any blame. The National Black Political Convention supported reparations, stating that the poverty of black communities is traceable to slavery and the discrimination that blacks have faced in America. That wealth, power, and capitalism of America was built off of the exploitation of black people. A white law professor names Boris Bitker wrote a booked called The Case for Black Reparations in 1973. Instead of demanding reparations based on the injustice of slavery, Bitker argued to seek reparations for â€Å"injuries caused by a system of legally imposed segregation that violated the equal protection clause of the Fourteenth Amendment. † That segregation and the Jim Crow laws founded in 1954 were unconstitutional and therefore subject to redress. Economists, following the lead of Robert S. Browne, produced work on the economics of slavery, the present value of past labor performed by slaves, the value of black labor since emancipation and racial disparities in distribution of wealth. From a political economic standpoint Robert Allen believes the process of underdevelopment of the African American community and the role of the state are vital in understanding the quest for reparations. The author of How Capitalism Underdeveloped Black America, Manning Marable, argued that capitalism is the root cause of the underdevelopment of black America, while the wealth from slave labor has increased the development of North America economically and politically. He wrote in his book that capitalist development has occurred because of black exploitation and African Americans have never been equal in the American Social Contract because the system exists to under develop Black people. This is true but that is are more opportunities for African Americans to pull themselves out of poverty but that doesn’t mean that it is correct to leave large communities in that situation. The underdeveloped African American community was established by the restriction of black labor in slavery and underclass work, the restriction and twisted development of African American business and home ownership, the regressive political leadership, destruction of black education, racist violence, and the incarceration of black youth. As Marable also stated in his book and had support from many others, that the role of the state played an important part in the black communities’ underdevelopment. The state was directly involved in taking the value from black workers and blocked the capital accumulation by Black people. Laws establishing that black labor could be abused without compensation or punishment have been passed since the earliest colonial period. Slavery existed in the Virginia colonies in the 1640s and it because institutionalized by 1660s. P401 Edward Fagan, a New York Lawyer, started a campaign against companies that have he thinks have profited from slavery. He is targeting at least 60 companies some which are Lehman Brothers, New York Life, Aetna, Liggett, and Norfolk Southern. He is filling suits on behalf of all descendants of slaves in America and the defendants are the legal successors of entities that existed and profited during slavery. Economists plead ill gotten gain in the trillions that is asked for but Fagan expects the settlement to be in the tens of billions. Along with a black activist by the name of Deadria Farmer-Paellmann, Mr. Fagan bases is plan on two main things, lobbying the government to pay its share and for a few companies to grow tired of the lawsuits and pays off. Congress made payouts in the sum of one point six billion dollars to eighty thousand Japanese-Americans were placed in camps during the Second World War. The German government also made reparations to Israel for its role in the Holocaust. Mr. Fagan and other lawyers sued German companies on behalf of former slave laborers. Two of the suits were dismissed as a matter of foreign policy but New York regulators along with hundreds of local authorities threatened Deutsche Bank and other businesses to regulatory sanctions. The firms and the German government created a fund of five point two billion dollars which is being disbursed. The case may be undermined by the money because every dollar that should have been paid to slaves one hundred and fifty years ago can be worth anywhere from six thousand dollars to four hundred thousand dollars. It is also hard to assess the profits that the banks and insurers received from slavery. To overtake these obstacles Mr. Fagan thinks that public opinion can play in his favor, if there are boycotts, shareholder lawsuits, and local politicians willing to hold hearings and study the impact of slavery in their jurisdiction. The challengers of reparations for African Americans typically do not accept the connection between America’s racist past and the underdeveloped black communities. They also think that the current generation of African Americans doesn’t hold them accountable. There has been so much time that has passed since slavery and there is still so much animosity on both sides that I don’t believe that the conflict will never go away. The opponents of reparations actually think that the overall view of white Americans is that they no longer identify themselves the racist past of the United States. Reparation in the United States for African American slavery is a controversy that is surrounded by resistance. Word Count: 1527 How to cite Is Now the Time for Reparations for African Americans, Essays

Marketing Management and Digital Communications †Free Samples

Question Discuss about the Marketing Management and Digital Communications. Answer: Introduction The aim of this report is to prepare an effectivemarketing plan for Samsung Leader 8, which can be one of the popular high-end smartphones of the market. The report will highlight in details about the steps that are involved in marketing plan of the smartphone along with the strategies that are implemented by the Samsung Company in order to gain market share in the smartphone industry. It is important to mention that, Samsung smartphones currently occupy a significant part of share of smartphone industry in all parts of the globe along with Apple. The marketing plan will be done by conducting SWOT analysis along with examining the competitive environment of the smartphone industry that has to be faced by Samsung Leader 8. The company will also have to fix marketing and financial objectives, which will be reflected in the respective marketing plan. One of the major highlighting points of this marketing report is to focus upon thedigital marketing communication plan, which will be used by the company to reach out to the target groups of customers. At the end, report will also provide the implementation process of marketing control plan, which will be implemented to monitor the overall performance level of the marketing plan. Steps in Marketing Plan Hopkins and Turner (2012) have mentioned about deciding upon the steps, which are needed in implementing a marketing plan. For large scale companies like Samsung smartphones, the primary step of writing a marketing plan is to analyse the situation, which is existing in the smartphone industry. In the initial stage the company need to provide detailed description of the product that is being launched along with unique features that they are offering in their smartphone. The company also need to highlight upon the advantages, which are there for the users of the Leader 8 smartphone. In the following step, Samsung need to decide upon the target audience for the marketing plan. It is important to note that Samsung Leader 8 is one of the expensive smartphone. Hence, it is Essential for the Samsung Company to have target audience among the research section within the society, who has a strong fascination towards the latest technological gadgets. It is also important for the company to decide upon the marketing goals, which need to be realistic and can be reflected upon the marketing strategies that implemented. With high percentage of market share in the smartphone industry, it is possible for Samsung Company to make aggressive marketing objectives. In the next part of the marketing plan is a process of implementing Strategies and tactics, which will be executed in order to capture the market share and gain competitive advantage (Manorek et al., 2016). The actionable steps that are implemented by the Samsung smartphone company is to feature special promotional event, from where they are able to communicate with the smartphone lovers and also provide detailed information about the features associated with newly launched product. The final section of the marketing plan is to decide upon the overall budget, which the company is willing to spend for all marketing plans (Paik Zhu, 2013). The implementation process of the marketing plan and all promotional events will be finally decided upon by the final budget which the company has allocated for the marketing events. SWOT and Competitor Analysis SWOT analysis is an essential tool, which is used by all major business organisations while making upon their marketing plan. According to Silaban et al., (2014), it is one of the effective tool that can help an organisation to understand its internal business environment by evaluating the internal strength and weakness. It can also help the company to understand the opportunity and threats that exist within the external market and thereby help in the process of executing effective business plan. The internal situation analysis can help the company to understand their strengths and weaknesses. Samsung Company is currently one of the world's leading electronic manufacturers, with a market share of 21.4% in the smartphone industry (Manorek et al., 2016). The impressive build quality and premium design that is used in all Samsung smartphones are few of the major causes of success in the past many years. Some unique design that are available in Samsung smartphone, which includes amoled display and better user interface experience can also be regarded as some of the main strengths of Samsung smartphones. Better after sale service is also one of the major highlighting features for all Samsung smartphones. This has also helped them to gain much better competitive advantage. In case of Samsung Leader 8, the main highlighting features of the smartphone include bigger display and better camera. This current phone also has the capability of handling multitasking at much smoother level. The phone will also have some smart new features, which includes wireless charging and dual camera (Dissanayake Amarasuriya, 2015). On the other hand, the major weakness for Samsung smartphone is their incapability of lowering the price in spite of several new entrants in the market. The smart phones of Samsung is only dependent upon Android operating system, which is believed to be less secure compared to the operating system of Apple, who is currently the major rival of Samsung. The company also spends a huge amount in promotional and marketing activities, which raises the cost of the smartphone. In case of Samsung Leader 8, the major weakness is due to the premium level of pricing. Hence, it is not possible for the company to target people from all sections of society. The unique and exclusive new features that are offered in Samsung Leader 8 will help the company to make new opportunities by attracting the smartphone lovers. The phone is also offering larger display, which is currently not present in any of the smartphones. In order to ensure that more number of people is able to purchase the smartphone, Samsung is offering easy instalment without any interest exclusive for this phone (Chen et al., 2013). In the recent times however, Samsung Company has to face the threat from various new entrants and brands, which are trying to occupy the smartphone industry. They are offering high end features at much lower cost than Samsung phones. The unique feature of Samsung Leader 8 which includes bigger display and wireless charging are also expected to be incorporated in many of the Rival brands. It is also relevant to mention that security threats in the Android Operating System is much higher the compared to that of iOS, which gives a certain advantage to Apple iPhones. In spite of many new brands which have recently entered the smartphone industry, the huge reputation and brand value of Samsung can still help them to sustain the fast changing smartphone industry. Moreover, the premium quality and durability along with better customer service have always provided Samsung smartphones a better competitive edge (Xie Liang, 2013). Marketing and Financial Objectives The marketing and financial objectives of Samsung smartphone will be reflected in the overall business and marketing plan which will be implemented. The marketing and financial plan is usually set for a short period of 6 months, which will help the company to monitor the overall response from the market and consumers. Following are the set of 3 marketing objectives for Samsung Leader 8 for first 6 months: To reach out to wider section of people for by implementing digital marketing Communications. To highlight up on the unique and exclusive features that are offered by Samsung Leader 8. To capture 40% of market share of premium smartphone industry within the first 5 months. The financial objectives are as follows: To offer the phone at instalment rates, this will allow more number of people to buy the phone. To make a profit of 10 million dollar in the first 6 months from Samsung Leader 8. To lower the price of the phone after first month depending upon the total volume of sale. Marketing strategy and Marketing Communication Plan Marketing mix strategy is an important part of business plan which is implemented in practice through a set of controllable and tactical variables. A company can use these variables, to determine the response from the target audience (Park Han, 2013). The demand rate of the product within the market is entirely dependent upon the influential variables that are implemented. There are many four elements of the marketing mix strategy, which are as follows. Product: The product which will be launched Samsung Leader 8, which is one of the most premium smartphone that currently exist in the market. The smartphone is offering some of the unique features, which includes bigger and better display along with wireless charging and dual camera. The company has also integrated the latest chipset, which is capable of handling high level multitasking. Some of the major changes in the new smartphone influence brand new features of customisation, which will allow the users to design your own personal message and photographs. The build quality of the phone is also improved, which includes water resistance capability and is thereby capable to handle all kinds of rough usages. Price: The price of Samsung Leader 8 is kept at a premium range due to the fact that the phone is offering some new and exclusive features. The price is also within the higher category due to the fact that the phone is having some of the high end features and offering better materials in the manufacturing process. The high level of pricing can also help the company to provide better after sale service, which is also one of the major unique feature for Samsung smartphones. It is also important to mention that the price of the phone will vary in different places depending upon the distribution cost and local sale tax that is imposed by local government. The company will offer some extra discount during the initial Period of the smartphone launch. There will be some offer of purchasing the phone with easy instalment that comes with zero interest rate. The company has set up business partnership with various financial service providers, who are offering easy loan at lower interest rate e xclusively for Samsung Leader 8. Place: The Samsung Leader 8 will be launched in all parts of the globe. The exact time of launch may vary depending upon the rate of distribution in each of the Nations. The phone will be available in both offline and online distribution channels, which will help the company to reach out to maximum number of customers in short period of time. The phone will be available only to exclusive Samsung authorised retailers and online distributors, who have formed partnership with the Samsung company. It is relevant to mention that Highly Effective distribution channel is one of the major strength for Samsung smartphones, which has helped the company to gain significant market share in a smartphone industry over the past many years (Kim Lee, 2015). Promotion: The effective promotional strategies that have been implemented by the Samsung Company have one of being the biggest pillar of their success. The Samsung uses all platforms from digital and offline media in order to promote their newly launched product in the market. The company uses the face of popular celebrities, whom they use as their Brand Ambassador in order to raise the popularity of their smartphones. Large sized placard and billboard along with hoarding and posters are also few of the common platforms that have been used by the company. It is relevant to mention that for premium and flagship smartphones like Samsung Leader 8, the company uses exclusive promotional channels, which is a part of their marketing strategy. In order to gain competitive advantage in recent times the company is have announced the opportunity of purchasing the phone through easy instalments with zero interest rate. Samsung Leader 8 will also come with some free new gadgets, which will enha nce the experience of smartphone usage for the audience. In the recent days most of the technological companies are using the medium of digital communication as a major platform of promotional medium. The rising popularity of the digital technology, which is a significant part of common man's life, it is easily possible for every business organisation to easily connect with the target group of audience using the digital platforms and use the techniques of digital marketing (Babin Zikmund, 2015). It is also relevant to mention that the digital communication platforms can help Samsung company to provide better details of the smartphones, which is there planning to launch. The social networking websites are also used as a common platform to digitally communicate with the target customers. Online virtual groups are formed, where people can discuss about the new features which are being offered in the Samsung Leader 8. It is also possible for the public to get authentic reviews from technological experts. The digital communication platforms can also allow the customers to easily connect with the authorities of company in order to provide suggestions or raise complaints. Better level of connectivity can enhance the relationship between the customer and the company. The digital marketing communication also provides the future related to Integrated Marketing Communication, which is one of the effective technique promote newly launched product. One of the major advantages of digital media is that it allows optimise level of information to reach out to the audience, which help them to understand the marketing objectives and feature of the products. Action program to achieve the marketing and financial objectives It is essential to have an essential action program plan that is necessary to fulfil the marketing and financial objectives for Samsung Leader 8. The product growth life cycle stage will be used as a part of implementing the action program for fulfilment of activities. At the initial stage will be the growth phase, when the company will have to spend huge amount for promotional activities of the newly launched product. The company cannot expect any financial profit at this stage. The high level of pricing of Samsung Leader 8 will be the major challenge in the initial stage of action program. Nevertheless, the company needs to ensure that the popularity of the product is raised during this period, which will help to improve the sales volume in the later period. The phone will be offered along with some free products which will help the company to gain market share. Implementation and Control of marketing Plan The marketing control process is an essential part of monitoring the overall implementation process of marketing plan. Few of the major steps that will be implemented by Samsung to monitor the process of marketing include: Collecting feedback from the customers and also opinion from technological experts. Calculating the total profit that is earned from the sales of Samsung Leader 8. Setting up of performance standard, which include the plan of distribution and sales. Measuring the response and data which have been collected from the market. Comparing the record of sales along with other competitors of Smartphones. By controlling the overall marketing plan is possible for Samsung to implement new changes over the growth phase of the newly launched product. Conclusion The report has provide detailed description of the marketing plan, which help the newly launched Samsung Leader 8 to gain significant market share in the premium smartphone industry. It is important for the company to analyse the internal strengths and weaknesses and implement marketing strategies by using various distribution channels, which also include the digital media platform. References Babin, B. J., Zikmund, W. G. (2015). Exploring marketing research. Cengage Learning. Chen, X., Chen, Y., Ma, Z., Fernandes, F. C. (2013, February). How is energy consumed in smartphone display applications?. In Proceedings of the 14th Workshop on Mobile Computing Systems and Applications (p. 3). ACM. Dissanayake, D. M. R., Amarasuriya, T. (2015). Role of brand identity in developing global brands: A literature based review on case comparison between Apple iPhone vs Samsung smartphone brands. Hopkins, J., Turner, J. (2012). Go Mobile: Location-based marketing, apps, mobile optimized ad campaigns, 2d codes and other mobile strategies to grow your business. John Wiley Sons. Kim, K. Y., Lee, B. G. (2015). Marketing insights for mobile advertising and consumer segmentation in the cloud era: AQR hybrid methodology and practices. Technological Forecasting and Social Change, 91, 78-92. Manorek, S. L., Pangemanan, S. S., Rumokoy, F. (2016). The Influence of Brand Image, Advertising, Perceived Price Toward Consumer Purchase Intention at Samsung Smartphone. JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI, 3(4). Manorek, S. L., Pangemanan, S. S., Rumokoy, F. (2016). The Influence of Brand Image, Advertising, Perceived Price Toward Consumer Purchase Intention at Samsung Smartphone. JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI, 3(4). Paik, Y., Zhu, F. (2013). The impact of patent wars on firm strategy: Evidence from the global smartphone market. Harvard Business School. Park, J., Han, S. H. (2013). Defining user value: A case study of a smartphone. International Journal of Industrial Ergonomics, 43(4), 274-282. Silaban, D. P., Saerang, D. P., Rumokoy, F. S. (2014). ANALYZING THE PERSONAL FACTORS INFLUENCING PURCHASE DECISION OF SAMSUNG SMARTPHONE IN MANADO. JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI, 2(1). Xie, W., Liang, H. (2013, July). A case study: Innovation strategy assessment of the leading smartphone companies. In Innovation Conference (SIIC), 2013 Suzhou-Silicon Valley-Beijing International (pp. 121-126). IEEE.